RAM
This case covers the motion identity for RAM's major rebranding and website launch. The project bridges precise technical animation with social-first content, starting with a reverse-engineered grid logo deconstruction for a seamless web intro sequence, and concluding with an impactful launch video built for social media channels.
Note:
This was a project as a motion designer at Hannibal Roeselare. The design/concept wasn't made by me.
Technical Storyboard
I developed a detailed storyboard for a technical 'grid logo animation' for RAM. To approach this strategically, I began by reverse-engineering the logo to fully understand its structural geometry and core construction.
Based on this deconstruction, I established a framework where all visual elements emerge organically from a technical grid. The production will seamlessly transition into the actual animation phase.
Wordmark & Socials
The core concept involves the wordmark initially appearing prominently at full scale in the viewport, before smoothly scaling down to its designated position within the layout. This transition functions as an interactive piece, entertaining the user while scrolling through the website.
Branding & Website announcement
To conclude the project, I produced a dedicated video for RAM's social media channels. This motion piece served as the official announcement for their major rebranding and the launch of their brand-new website, effectively driving engagement and introducing the fresh visual identity to their audience.
