Simon Maes HVAC

Category

Personal Client

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Year

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Designing a logo for Simon Maes for his one-man company. Iterating process to develop a visual mark which represents his service.

Briefing

Design a logo for Simon Maes's one-man company.

Combining Wind, Heat and Cold

The main challenge of this project was to combine every aspect of Simon's services into a single identity. I wanted to design a logo that clearly communicates what he delivers to his clients. By utilizing negative space, I successfully integrated an air conditioning unit with flames and water droplets.