Simon Maes HVAC
Designing a logo for Simon Maes for his one-man company. Iterating process to develop a visual mark which represents his service.

Briefing
Design a logo for Simon Maes's one-man company.
Combining Wind, Heat and Cold
The main challenge of this project was to combine every aspect of Simon's services into a single identity. I wanted to design a logo that clearly communicates what he delivers to his clients. By utilizing negative space, I successfully integrated an air conditioning unit with flames and water droplets.



